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However the reason is because cover letters essentially sell your resume. The resume tells the employer who you are and the letter tells them why they should hire you. Your letter needs to be very personal and stock samples often won t do the trick. If you really want to make a cover letter that is going to produce some serious results (and who doesn t?) then you need to apply some simple marketing strategies to writing it. Don t let your eyes glaze over just yet - these are really simple strategies I m talking about! Things like using testimonials and postscripts (P.S.) are incredibly powerful and are only two of the many different ways you can give your cover letter a tremendous boost.
Make sure those doing the hiring feel how much you care. You only have one page to make your point so you will only be able to highlight a few areas. You are not going to paint the entire picture here; you are only trying to generate some interest so they will read your resume and give you an interview. Make sure the areas you choose to highlight are relevant and show your passion for teaching. Try to write the way you speak. Do not be so concerned with showing off your education that your cover letter becomes hard to read. Hiring managers are often overwhelmed with the amount of teachers looking for jobs.
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Remember your cover letter is a sales letter and the product that its selling is you! Submitting a cover letters that you haven t written yourself will get you nowhere because it will be blatantly obvious that it s a form letter that you ve just tweaked a bit. So what should you do with those sample cover letters then if not copy them? Use them as inspiration. Use them to give your brain a jump start when writing your own cover letter. If a phrase sticks out at you as being very effective then use it. Just don t treat the sample as a template to copy. You re far better off understanding what goes into a good cover letter yourself so that you can write your own winning cover letter than you are just copying someone else s that you hope is good.