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Having said that if you are among the writing challenged then go get help. Use a template; use a writing service; or buy software and do it yourself. But do not shortchange yourself by sending a poorly written cover letter. If you are going to send a resume then you must send a well written cover letter. This is non-negotiable. But let us assume you are not writing challenged which allows us to clear the first hurdle. The second hurdle is also my second advice which is "keep it simple and keep it direct." What we want to avoid is statement like "My diverse background of leadership and success would be a great compliment to your philosophy of ensuring excellence in service to each shareholder while building a solid foundation for developing and nurturing a team of proactive and motivated subordinate leaders." That statement is complete fluff. So here is what I believe should go in a cover letter: - Heading and address: It must be to a live human being by name.
This it one of the letters you can send the owner of the property that you are interested in. This letter could look something like this: "I notice you own this land in Cook County. I m very interested in purchasing it. I ll pay cash. Get rid of the burden of property ownership and contact me." The advantage of using this type of letter that it has proven to get the highest response rate of all the letters that I have prepared in the my experience. This simple letter does not say a whole lot. It just peaks the person s interest. After sending this letter the seller may just immediately call you and you can begin discussions regarding your purchase.
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If you can craft a document that includes all of these features you can see the same level of success as some of the top companies using marketing letters to reach their target audience. * Grabs the attention of the reader - Powerful words and thought-provoking text will draw in your audience and keep them interested in what you have to say. Keeping your readers engaged is one of the most important factors in the success of your letter campaign. * Builds the credibility of your business - Use testimonials from customers and provide readers with a brief history of your company or product including any awards or accolades received.
Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. It doe not matter whether you re a lion or a gazelle. When the sun comes up you d better be running. Anonymous. If you truly want success in sales your results will be directly proportional to the actions that you take. You can starve to death because of no sales or you can be eaten by your competition. The second letter is S. If A sets the tone S reinforces the action by being simple. Many sales professionals have a tendency to turn the sales process into a complex convoluted monologue.