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Tell your reader why they should trust your company to deliver on its promises. * Addresses a need or desire - Customers want to know how their life will be made better by giving you their business. By discussing common issues that can be affected by the purchase of your product or service you can appeal to a broad audience and leave them feeling the need to buy from you. * Instructs readers in how to react - People need to know what to do next to take advantage of the offers that you have given them. Leaving them with a specific call to action instructions on what to do next and a specific time frame within which to react will get them moving and land even more sales for your company.
Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. It doe not matter whether you re a lion or a gazelle. When the sun comes up you d better be running. Anonymous. If you truly want success in sales your results will be directly proportional to the actions that you take. You can starve to death because of no sales or you can be eaten by your competition. The second letter is S. If A sets the tone S reinforces the action by being simple. Many sales professionals have a tendency to turn the sales process into a complex convoluted monologue.
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It will also state an introduction to the attached document prompting them to reply if they are interested in entertaining your offer. That would be the second page of your mailer. This is the sale agreement you will send them. The property details should also be stated in this sale agreement. This will let them know which property you are really referring to and if they end up returning this document to you you know it s a sure deal. The simple letter just states your intention to buy their tax delinquent property but I want to call this 2nd type of letter the simple letter with an edge.
Having said that if you are among the writing challenged then go get help. Use a template; use a writing service; or buy software and do it yourself. But do not shortchange yourself by sending a poorly written cover letter. If you are going to send a resume then you must send a well written cover letter. This is non-negotiable. But let us assume you are not writing challenged which allows us to clear the first hurdle. The second hurdle is also my second advice which is "keep it simple and keep it direct." What we want to avoid is statement like "My diverse background of leadership and success would be a great compliment to your philosophy of ensuring excellence in service to each shareholder while building a solid foundation for developing and nurturing a team of proactive and motivated subordinate leaders." That statement is complete fluff. So here is what I believe should go in a cover letter: - Heading and address: It must be to a live human being by name.