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You will immediately put yourself ahead of your competitors. Ask any successful business owner what the most powerful sales techniques they every learned is and chances are that many of them will tell you that their business wasn t truly successful before they learned how to write a sales letter. You may wonder how a simple letter can have such an impact on the success of a business but this simple business technique is one of the most effective ways to reach new customers. In order to understand why a sales letter works so well you must understand what a good sales letter will do in the hands of a reader.
For it sets the tone of this sales coaching tip that being action. Without action your goal to increase sales will simply not happen. You cannot wish or hope for sales. You as the sales professional must take action from finding those potential prospects to qualifying them to securing their commitment to delivering the sales and to conducting the follow-up. So much in sales is dependent upon action. There is a favorite little story that I share with all of my clients including my sales coaching ones. Every morning in Africa a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed.
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In 30 days or so you may be off the Chex Systems list or at least have a cleaned up report that will allow you to open a new bank account! The second letter shown below is an example of how a final letter might look. This might help give you some ideas on how your letter should look. A title like this tends to turn one s thoughts to bank accounts or inventory or some other form of physical riches. However each of us has a network of abundance that we regularly overlook. Just like post-its placed near computer screens born to remind us of what we already know about ourselves so does our network of friends family and associates.
It s also an opportunity to give them a sneak preview of what s to come from you in the New Year i.e. new programs services or even what things you re most looking forward to such as a new training to hone your expertise. It is essentially to show people you are succeeding. It is also a way for you to take time to acknowledge your success in the past year. Presentation Helps First get the paper. Use your letterhead or if you are really in the holiday spirit go to an office supply store and pick up a packet of holiday print paper of your choice.