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They are so busy spewing price proposal and product that they forget to keep the communication simple. The end result is that they turn off their prospects before turning them on. Simple does not mean stupid. People buy from people they trust and believe. When you have a simple and clear message people will listen to you provided you employ the third and final letter of K. K is just as critical as A and S. You must know when to take action and know how to keep the message simple. To know suggests that you must have a keen awareness of the sales process and the psychology of selling. Finally you must know yourself.
Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. It doe not matter whether you re a lion or a gazelle. When the sun comes up you d better be running. Anonymous. If you truly want success in sales your results will be directly proportional to the actions that you take. You can starve to death because of no sales or you can be eaten by your competition. The second letter is S. If A sets the tone S reinforces the action by being simple. Many sales professionals have a tendency to turn the sales process into a complex convoluted monologue.
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More so if the properties you are interested in were clustered in a subdivision or in gated communities. You need to do a comprehensive research when you use this 2nd type of letter. One of the most important things you would need to find out is how much the properties in that area generally sell for. Once you have figured out a fair price to offer to the seller then you have to remember to attach a sale agreement type of document to this letter.. So what you are sending them are two separate documents stuffed in one envelope. The first page will be your letter of intent to buy with the price you are offering for their property.
You could also end the paragraph with a one line sentence stating a key experience or two that reinforces the bullet pointed skills or proficiencies. - Paragraph four: This is the money shot. This is where you ask the reader to contact you immediately. You do not need to write anything fancy just state "please contact me immediately to further discuss how we may be able to benefit each other." The letter is short it is to the point and it answers the three questions. My third advice is to proceed with confidence. Sending the cover letter overnight and directly asking for action is acting with confidence.