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If you can craft a document that includes all of these features you can see the same level of success as some of the top companies using marketing letters to reach their target audience. * Grabs the attention of the reader - Powerful words and thought-provoking text will draw in your audience and keep them interested in what you have to say. Keeping your readers engaged is one of the most important factors in the success of your letter campaign. * Builds the credibility of your business - Use testimonials from customers and provide readers with a brief history of your company or product including any awards or accolades received. Tell your reader why they should trust your company to deliver on its promises. * Addresses a need or desire - Customers want to know how their life will be made better by giving you their business.
You will immediately put yourself ahead of your competitors. Ask any successful business owner what the most powerful sales techniques they every learned is and chances are that many of them will tell you that their business wasn t truly successful before they learned how to write a sales letter. You may wonder how a simple letter can have such an impact on the success of a business but this simple business technique is one of the most effective ways to reach new customers. In order to understand why a sales letter works so well you must understand what a good sales letter will do in the hands of a reader.
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They are so busy spewing price proposal and product that they forget to keep the communication simple. The end result is that they turn off their prospects before turning them on. Simple does not mean stupid. People buy from people they trust and believe. When you have a simple and clear message people will listen to you provided you employ the third and final letter of K. K is just as critical as A and S. You must know when to take action and know how to keep the message simple. To know suggests that you must have a keen awareness of the sales process and the psychology of selling. Finally you must know yourself.