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The system that meets all of these SEO needs is a "body-only include" system: a system where each php content page includes the top and bottom portions of the template (as in the previous approach) but only includes the elements below the body tag. This translates into a document that has its own html head title and meta tags has an include_once() statement which is called at the top of the body element and includes the top portion of the template has the content and an include for the footer portion of the template. Such a system allows for individual editing of the title and meta-information during the creation of documents and solves the problems that both of the aforementioned systems face.
These types of systems are not only prone to security problems (as users can modify the path argument to retrieve arbitrary files) but are also ineffective for search engine optimization. This particular design does not allow for titles and keyword/description meta-tags to be associated with individual pages. This is because the header portion of the template includes the section within it and only allows for one site-wide title and set of meta-tags. Titles are one of the most important page elements and having one title - unrelated to the actual content retrieved - results in a lower rank in search engines.
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Template as an Include In this architecture each page on the website has its own filename with a .php extension. The top and bottom portions of the template are stored in separate files that are included (using include_once() ) by each content file. This technique increases the importance of the page with search engines as each page is its own standalone page rather than a CGI argument. This type of template system also makes it simple to track page views through regular website statistics software. On the other hand this type of template system still has the weakness of having one title and one set of meta-tags for the entire site.
I have seen many websites that consist of a single webpage - about a mile long! It is a bit of a mystery to work with the template file for your Website however when you understand what the scheme of that folder is it makes much more sense. The difficulty with the Template File is that it is outside of your natural order of folders. You have to think logically to start with and you have to stop and take time as you go through the process of setting up the templates and corresponding links. It will do you good service to reflect for hours as your work on your design. There is what I call the saturation period where you see a need and think through the process (or path) for finding the solution. The main issue with template file is that they are away from you logical hierarchy of files and folders. The template folder is remote from the rest of your file system yet it is integrally bound to your order.