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If you can craft a document that includes all of these features you can see the same level of success as some of the top companies using marketing letters to reach their target audience. * Grabs the attention of the reader - Powerful words and thought-provoking text will draw in your audience and keep them interested in what you have to say. Keeping your readers engaged is one of the most important factors in the success of your letter campaign. * Builds the credibility of your business - Use testimonials from customers and provide readers with a brief history of your company or product including any awards or accolades received. Tell your reader why they should trust your company to deliver on its promises. * Addresses a need or desire - Customers want to know how their life will be made better by giving you their business.
As the old adage goes To Thine Own Self Be True. People can spot a phony especially in sales. You must knowingly be authentic in all of your actions. When you put these 3 letters together A S K they spell ASK. When you learn to ASK you will increase sales. From my experience in business coaching training arena this is probably the easiest way to increase sales and one of the weakest sales skills that I have observed in sales professionals. Take some time to hone this sales skill and see your goal to increase sales quickly materialize. Fix Your Report and Get Back to Banking! Stuck on Chex Systems list? Can t get a bank account? You are not alone.
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Having said that if you are among the writing challenged then go get help. Use a template; use a writing service; or buy software and do it yourself. But do not shortchange yourself by sending a poorly written cover letter. If you are going to send a resume then you must send a well written cover letter. This is non-negotiable. But let us assume you are not writing challenged which allows us to clear the first hurdle. The second hurdle is also my second advice which is "keep it simple and keep it direct." What we want to avoid is statement like "My diverse background of leadership and success would be a great compliment to your philosophy of ensuring excellence in service to each shareholder while building a solid foundation for developing and nurturing a team of proactive and motivated subordinate leaders." That statement is complete fluff. So here is what I believe should go in a cover letter: - Heading and address: It must be to a live human being by name.
You could also end the paragraph with a one line sentence stating a key experience or two that reinforces the bullet pointed skills or proficiencies. - Paragraph four: This is the money shot. This is where you ask the reader to contact you immediately. You do not need to write anything fancy just state "please contact me immediately to further discuss how we may be able to benefit each other." The letter is short it is to the point and it answers the three questions. My third advice is to proceed with confidence. Sending the cover letter overnight and directly asking for action is acting with confidence.