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Then copy and paste into the template using Notepad or a similar program. If you see any strange-looking characters on your screen perform a search and replace and convert them to plain text equivalents. Your title should be kept below 60 characters. The line under TITLE (*in the online template*) including the leading letters contains exactly 60. Although most directories permit more for SEO purposes you should keep your title within this limit. Your title is usually displayed in search engine results. Google will show approximately 68-70 characters. However article sites often precede the title with a word like Articles or Content .
I find this system the most search-engine friendly because it keeps the title information and the content together - allowing for the presence of relevant unique titles for each page. This system is also the most human friendly as storing the title information in the same file as the page content allows for fast updating and avoids maintaining a second "workaround" system that attempts to match titles to content. Conclusion The types of template system that PHP developers choose to implement for clients sites have a crucial impact on the future search-engine popularity of the client s webpages.
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There are two other detrimental SEO effects this type of system has. The first is that each unique page is viewed as an aspect of the template script rather than as a unique standalone page. This can result in search engines lowering the importance of individual content pages relative to the template script - which is often not the desired result. The other weakness of this approach is that having individual pages set up as CGI arguments makes site metrics harder to track as statistics often show a visit to a specific page as a visit to the general template script.
Important factors to consider when developing a template solution are: relevant titles tied to content relevant meta-tags standalone files and ease of statistics tracking. The popular approaches of page-as-an-argument and template-as-an-include do not effectively provide these functions. Including template information after the body tag and keeping headers intact is the best way to ensure that sites are optimized for search engines - and this is why you should consider using the Body-Only Includes model during your next project. You probably know that submitting articles can boost your website s popularity in search engines.