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Important factors to consider when developing a template solution are: relevant titles tied to content relevant meta-tags standalone files and ease of statistics tracking. The popular approaches of page-as-an-argument and template-as-an-include do not effectively provide these functions. Including template information after the body tag and keeping headers intact is the best way to ensure that sites are optimized for search engines - and this is why you should consider using the Body-Only Includes model during your next project. You probably know that submitting articles can boost your website s popularity in search engines.
This article is intended for PHP web developers who create template systems for consistently presenting website content. PHP designers who create their own template systems should be concerned about how their choices affect the website s position in search engines. Below is a discussion of three types of systems their impact on search ranking and a recommendation for the best approach. Webpage as a CGI Argument In this architecture one PHP script contains the entire template and plugs in content from a file it reads in - getting the file name from a CGI parameter.
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These types of systems are not only prone to security problems (as users can modify the path argument to retrieve arbitrary files) but are also ineffective for search engine optimization. This particular design does not allow for titles and keyword/description meta-tags to be associated with individual pages. This is because the header portion of the template includes the section within it and only allows for one site-wide title and set of meta-tags. Titles are one of the most important page elements and having one title - unrelated to the actual content retrieved - results in a lower rank in search engines.
I have seen many websites that consist of a single webpage - about a mile long! It is a bit of a mystery to work with the template file for your Website however when you understand what the scheme of that folder is it makes much more sense. The difficulty with the Template File is that it is outside of your natural order of folders. You have to think logically to start with and you have to stop and take time as you go through the process of setting up the templates and corresponding links. It will do you good service to reflect for hours as your work on your design. There is what I call the saturation period where you see a need and think through the process (or path) for finding the solution. The main issue with template file is that they are away from you logical hierarchy of files and folders. The template folder is remote from the rest of your file system yet it is integrally bound to your order.