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Sometimes a sample template will use the wrong tone. For example many will speak in the third person with sentences that end with "it was achieved" or other similar statements. Hiring managers want to know what you can offer them in the future and not what was done in the past. Your past experiences can inform your present and future skills but be sure you re framing them in the right way. Leave out the details of you jobs - that s more appropriate for the resume - and focus on the overall picture. Use the present tense so you can tell the company what you can do for them in the present. These tips are just a few ways that you can make the most out of a sample template.
They go on line download a sample cover letter make a few changes to it then send in the modified sample cover letter to a potential employer. This is a huge error on their part. The problem is these sample cover letters and templates are generic cookie cutter documents. They were designed to be an example of what a cover letter should look like. They were not meant to be your final product. They do not show what a unique individual you are. They do not showcase your talents and abilities in a way that will differentiate you from the crowd. Worst of all there is nothing about them that will make them appear any different than the cover letters so many other applicants are sending.
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However the reason is because cover letters essentially sell your resume. The resume tells the employer who you are and the letter tells them why they should hire you. Your letter needs to be very personal and stock samples often won t do the trick. If you really want to make a cover letter that is going to produce some serious results (and who doesn t?) then you need to apply some simple marketing strategies to writing it. Don t let your eyes glaze over just yet - these are really simple strategies I m talking about! Things like using testimonials and postscripts (P.S.) are incredibly powerful and are only two of the many different ways you can give your cover letter a tremendous boost.