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For it sets the tone of this sales coaching tip that being action. Without action your goal to increase sales will simply not happen. You cannot wish or hope for sales. You as the sales professional must take action from finding those potential prospects to qualifying them to securing their commitment to delivering the sales and to conducting the follow-up. So much in sales is dependent upon action. There is a favorite little story that I share with all of my clients including my sales coaching ones. Every morning in Africa a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed.
If you can craft a document that includes all of these features you can see the same level of success as some of the top companies using marketing letters to reach their target audience. * Grabs the attention of the reader - Powerful words and thought-provoking text will draw in your audience and keep them interested in what you have to say. Keeping your readers engaged is one of the most important factors in the success of your letter campaign. * Builds the credibility of your business - Use testimonials from customers and provide readers with a brief history of your company or product including any awards or accolades received. Tell your reader why they should trust your company to deliver on its promises. * Addresses a need or desire - Customers want to know how their life will be made better by giving you their business.
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When the need arises it is common for most people to ask you for a price quote or they will meet you and make a business meeting to get all the details of your services or your products you have for sale but after some time everything is forgotten and you never hear of the customer after that. In this case you must accept part of the blame as you also have not made any effort from your part to hold on to the deal. You must never stay idle. Let one week pass for the customer to evaluate the offers. If you don t hear from him write to him telling him of the merits of buying from you and the discounts he will be entitled and so on.
If you must send it to a "To Whom It May Concern " do not bother and do not waste your time. - Paragraph one: It should be a simple one line sentence that says "I understand you are looking for a program director " or "your opening for a sales representative caught my eye." It is a simple and to the point opening paragraph. - Paragraph two: Again you need no more than two sentences stating to the effect "Because of the remarkable match between your needs and my talents I have sent you my enclosed resume via overnight delivery." - Paragraph three: You should briefly state to the effect "As you can see I am skilled (or proficient) in:" and then bullet point three key skills from your resume.