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Saturday, December 8th 2018. | Simple Letter

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Or if you are more of a techie you can easily create an email adding free holiday icons or embedding your company logo into an e-letter you are creating. However I find hard copy letters of this sort work best. Let us talk about what constitutes a good cover letter. Check any ezine site and you will find hundreds of articles on how to write a good and compelling cover letter. Yet based on the hundreds more articles of cover letters to be written including this one I have concluded there are still some questions on how to write a good cover letter. First let us understand that it is in essence a simple letter that answers three questions: 1. Why are you writing? 2. Why should the reader care? 3. What do you want the reader to do? Think about those three questions and ask yourself "how complicated can this letter be?" My first advice is not to make this any more complicated than it is or is not.

Having said that if you are among the writing challenged then go get help. Use a template; use a writing service; or buy software and do it yourself. But do not shortchange yourself by sending a poorly written cover letter. If you are going to send a resume then you must send a well written cover letter. This is non-negotiable. But let us assume you are not writing challenged which allows us to clear the first hurdle. The second hurdle is also my second advice which is "keep it simple and keep it direct." What we want to avoid is statement like "My diverse background of leadership and success would be a great compliment to your philosophy of ensuring excellence in service to each shareholder while building a solid foundation for developing and nurturing a team of proactive and motivated subordinate leaders." That statement is complete fluff. So here is what I believe should go in a cover letter: - Heading and address: It must be to a live human being by name.

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Tell your reader why they should trust your company to deliver on its promises. * Addresses a need or desire - Customers want to know how their life will be made better by giving you their business. By discussing common issues that can be affected by the purchase of your product or service you can appeal to a broad audience and leave them feeling the need to buy from you. * Instructs readers in how to react - People need to know what to do next to take advantage of the offers that you have given them. Leaving them with a specific call to action instructions on what to do next and a specific time frame within which to react will get them moving and land even more sales for your company.

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