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There is what I call the saturation period where you see a need and think through the process (or path) for finding the solution. The main issue with template file is that they are away from you logical hierarchy of files and folders. The template folder is remote from the rest of your file system yet it is integrally bound to your order. You have to grasp that the template folder only contains templates and not files or documents. These are data less "hollow" documents provide form and design but no information. In your hierarchy you will have to have folder in the template file that are adjacent each other in the template folder but are in sequence in your file system.
Then copy and paste into the template using Notepad or a similar program. If you see any strange-looking characters on your screen perform a search and replace and convert them to plain text equivalents. Your title should be kept below 60 characters. The line under TITLE (*in the online template*) including the leading letters contains exactly 60. Although most directories permit more for SEO purposes you should keep your title within this limit. Your title is usually displayed in search engine results. Google will show approximately 68-70 characters. However article sites often precede the title with a word like Articles or Content .
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This can result in search engines lowering the importance of individual content pages relative to the template script - which is often not the desired result. The other weakness of this approach is that having individual pages set up as CGI arguments makes site metrics harder to track as statistics often show a visit to a specific page as a visit to the general template script. The popular web statistics packages AWstats and Webalizer are most affected by this. However this type of templating system is popular and successfully used in the world of e-commerce.
I find this system the most search-engine friendly because it keeps the title information and the content together - allowing for the presence of relevant unique titles for each page. This system is also the most human friendly as storing the title information in the same file as the page content allows for fast updating and avoids maintaining a second "workaround" system that attempts to match titles to content. Conclusion The types of template system that PHP developers choose to implement for clients sites have a crucial impact on the future search-engine popularity of the client s webpages.