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Important factors to consider when developing a template solution are: relevant titles tied to content relevant meta-tags standalone files and ease of statistics tracking. The popular approaches of page-as-an-argument and template-as-an-include do not effectively provide these functions. Including template information after the body tag and keeping headers intact is the best way to ensure that sites are optimized for search engines - and this is why you should consider using the Body-Only Includes model during your next project. You probably know that submitting articles can boost your website s popularity in search engines.
The system that meets all of these SEO needs is a "body-only include" system: a system where each php content page includes the top and bottom portions of the template (as in the previous approach) but only includes the elements below the body tag. This translates into a document that has its own html head title and meta tags has an include_once() statement which is called at the top of the body element and includes the top portion of the template has the content and an include for the footer portion of the template. Such a system allows for individual editing of the title and meta-information during the creation of documents and solves the problems that both of the aforementioned systems face.
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The top and bottom portions of the template are stored in separate files that are included (using include_once() ) by each content file. This technique increases the importance of the page with search engines as each page is its own standalone page rather than a CGI argument. This type of template system also makes it simple to track page views through regular website statistics software. On the other hand this type of template system still has the weakness of having one title and one set of meta-tags for the entire site. This is again because the header portion of templates has to include everything from the opening of the tag to the end of the code for the header portion of the template.
Compose your article in your favorite word processor; 500-1000 words is an optimal length. Before you begin set the font to Courier 10 point. This should force your word processor to use plain text characters for quotes rather than smart quotes and other characters that may cause problems. Allow your typing to wrap naturally. Press the Enter key twice between paragraphs or other important blocks of text. Avoid using double quotation marks. Instead opt for single quotes [ ]. Utilize your word processor s spell-check and grammar features and check everything meticulously once your article is ready for submission.