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For it sets the tone of this sales coaching tip that being action. Without action your goal to increase sales will simply not happen. You cannot wish or hope for sales. You as the sales professional must take action from finding those potential prospects to qualifying them to securing their commitment to delivering the sales and to conducting the follow-up. So much in sales is dependent upon action. There is a favorite little story that I share with all of my clients including my sales coaching ones. Every morning in Africa a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed.
At least keep in touch with him before he forgets it and go to another dealer. If you must send it to a "To Whom It May Concern " do not bother and do not waste your time. - Paragraph one: It should be a simple one line sentence that says "I understand you are looking for a program director " or "your opening for a sales representative caught my eye." It is a simple and to the point opening paragraph. - Paragraph two: Again you need no more than two sentences stating to the effect "Because of the remarkable match between your needs and my talents I have sent you my enclosed resume via overnight delivery." - Paragraph three: You should briefly state to the effect "As you can see I am skilled (or proficient) in:" and then bullet point three key skills from your resume.
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In 30 days or so you may be off the Chex Systems list or at least have a cleaned up report that will allow you to open a new bank account! The second letter shown below is an example of how a final letter might look. This might help give you some ideas on how your letter should look. A title like this tends to turn one s thoughts to bank accounts or inventory or some other form of physical riches. However each of us has a network of abundance that we regularly overlook. Just like post-its placed near computer screens born to remind us of what we already know about ourselves so does our network of friends family and associates.
By taking advantage of the positive effects of a sales letter you can see an increase in your overall profitability from the increased sales produced by a minimal effort. You get business inquiries and you hold business meetings and people ask for price quotes but nothing happens after that. This is when you need to write follow up sales letters. Though it is a simple letter that will take a few minutes for you to write the benefits it could bring about are great. When the need arises it is common for most people to ask you for a price quote or they will meet you and make a business meeting to get all the details of your services or your products you have for sale but after some time everything is forgotten and you never hear of the customer after that.