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Your first order of business should be to make use of the white space at the top of the letter. Most sample cover letters have a lot of space at the top but this doesn t mean that you should do the same. You can use a headline on your cover letter just like copywriters do with sales letters in order to make you stand out. Adding a headline is a unique feature that very few people are using. If you want to add a headline simply think of the most pressing issue that a hiring manager has right now and address it. For example you can use something like "Do you need a reliable person in accounts payable?" or "Are you looking for an experienced elementary teacher?" Keep the focus of the headline on them and it will add pizzazz.
They go on line download a sample cover letter make a few changes to it then send in the modified sample cover letter to a potential employer. This is a huge error on their part. The problem is these sample cover letters and templates are generic cookie cutter documents. They were designed to be an example of what a cover letter should look like. They were not meant to be your final product. They do not show what a unique individual you are. They do not showcase your talents and abilities in a way that will differentiate you from the crowd. Worst of all there is nothing about them that will make them appear any different than the cover letters so many other applicants are sending.
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Sure they provide a faster and quicker way to create a cover letter but it will be so difficult to let the hiring manager see that you are so much more than those strangely familiar words and the hacked phrases. If you use a free sample cover letter for customer service jobs your letter could come across as highly impersonal without concern for details - two elements that spell disaster for customer service. So if your potential employer can t see any potential customer service mark in your cover letter why should they bother looking for it in you? There s nothing wrong with using free sample cover letters and in fact many have used them in the past to varying results.