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PHP designers who create their own template systems should be concerned about how their choices affect the website s position in search engines. Below is a discussion of three types of systems their impact on search ranking and a recommendation for the best approach. Webpage as a CGI Argument In this architecture one PHP script contains the entire template and plugs in content from a file it reads in - getting the file name from a CGI parameter. These types of systems are not only prone to security problems (as users can modify the path argument to retrieve arbitrary files) but are also ineffective for search engine optimization.
Important factors to consider when developing a template solution are: relevant titles tied to content relevant meta-tags standalone files and ease of statistics tracking. The popular approaches of page-as-an-argument and template-as-an-include do not effectively provide these functions. Including template information after the body tag and keeping headers intact is the best way to ensure that sites are optimized for search engines - and this is why you should consider using the Body-Only Includes model during your next project. You probably know that submitting articles can boost your website s popularity in search engines.
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Now to discuss how I would generally start the programming of a template. I begin with the XML file as this is the file that will need to contain the instructions for Joomla to install the file this files can become a stock standard copy and paste for the templates you construct however if there any files that were used in the previous template and not in the new template you will need to remove them from the XML file or you will find a horrible error when you try to install the template in the backend of Joomla. This article is intended for PHP web developers who create template systems for consistently presenting website content.
I find this system the most search-engine friendly because it keeps the title information and the content together - allowing for the presence of relevant unique titles for each page. This system is also the most human friendly as storing the title information in the same file as the page content allows for fast updating and avoids maintaining a second "workaround" system that attempts to match titles to content. Conclusion The types of template system that PHP developers choose to implement for clients sites have a crucial impact on the future search-engine popularity of the client s webpages.