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However the reason is because cover letters essentially sell your resume. The resume tells the employer who you are and the letter tells them why they should hire you. Your letter needs to be very personal and stock samples often won t do the trick. If you really want to make a cover letter that is going to produce some serious results (and who doesn t?) then you need to apply some simple marketing strategies to writing it. Don t let your eyes glaze over just yet - these are really simple strategies I m talking about! Things like using testimonials and postscripts (P.S.) are incredibly powerful and are only two of the many different ways you can give your cover letter a tremendous boost.
Remember your cover letter is a sales letter and the product that its selling is you! Submitting a cover letters that you haven t written yourself will get you nowhere because it will be blatantly obvious that it s a form letter that you ve just tweaked a bit. So what should you do with those sample cover letters then if not copy them? Use them as inspiration. Use them to give your brain a jump start when writing your own cover letter. If a phrase sticks out at you as being very effective then use it. Just don t treat the sample as a template to copy. You re far better off understanding what goes into a good cover letter yourself so that you can write your own winning cover letter than you are just copying someone else s that you hope is good.
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As more of us have advanced qualifications and certifications it is the letter that you send with your application that can make the biggest difference. After all it is this that will play a role in determining whether you get called for an interview. Usually it is attached to the front of the resume and so is read by the recruiter prior to your CV being studied. There are plenty of sample cover letters you could download for free online. Before doing so you should understand what characteristics your letter should embody. Never underestimate the value of taking your time when compiling your thoughts.