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This article is intended for PHP web developers who create template systems for consistently presenting website content. PHP designers who create their own template systems should be concerned about how their choices affect the website s position in search engines. Below is a discussion of three types of systems their impact on search ranking and a recommendation for the best approach. Webpage as a CGI Argument In this architecture one PHP script contains the entire template and plugs in content from a file it reads in - getting the file name from a CGI parameter.
I have seen many websites that consist of a single webpage - about a mile long! It is a bit of a mystery to work with the template file for your Website however when you understand what the scheme of that folder is it makes much more sense. The difficulty with the Template File is that it is outside of your natural order of folders. You have to think logically to start with and you have to stop and take time as you go through the process of setting up the templates and corresponding links. It will do you good service to reflect for hours as your work on your design.
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This can result in search engines lowering the importance of individual content pages relative to the template script - which is often not the desired result. The other weakness of this approach is that having individual pages set up as CGI arguments makes site metrics harder to track as statistics often show a visit to a specific page as a visit to the general template script. The popular web statistics packages AWstats and Webalizer are most affected by this. However this type of templating system is popular and successfully used in the world of e-commerce.
This particular design does not allow for titles and keyword/description meta-tags to be associated with individual pages. This is because the header portion of the template includes the section within it and only allows for one site-wide title and set of meta-tags. Titles are one of the most important page elements and having one title - unrelated to the actual content retrieved - results in a lower rank in search engines. There are two other detrimental SEO effects this type of system has. The first is that each unique page is viewed as an aspect of the template script rather than as a unique standalone page.