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You will immediately put yourself ahead of your competitors. Ask any successful business owner what the most powerful sales techniques they every learned is and chances are that many of them will tell you that their business wasn t truly successful before they learned how to write a sales letter. You may wonder how a simple letter can have such an impact on the success of a business but this simple business technique is one of the most effective ways to reach new customers. In order to understand why a sales letter works so well you must understand what a good sales letter will do in the hands of a reader.
These people not only can speak well of us and the services we have to offer they WANT us to succeed. Some even have a vested interest in it. Yet for reasons too numerous to mention we consistently forget to involve them in our business building efforts. When was the last time you concertedly tapped this resource? Do your friends family and associates know about the progress you ve made in the past in year in your business? Now is the perfect time to reconnect. A twist on those around-the-holidays update letters we get from relatives: Write a warm and soulful letter to your network of friends family and associates to help expand your opportunities ... as you spread a little holiday cheer. The purpose is to create connection share information about what you re doing and show your network that you re still in the game.
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For it sets the tone of this sales coaching tip that being action. Without action your goal to increase sales will simply not happen. You cannot wish or hope for sales. You as the sales professional must take action from finding those potential prospects to qualifying them to securing their commitment to delivering the sales and to conducting the follow-up. So much in sales is dependent upon action. There is a favorite little story that I share with all of my clients including my sales coaching ones. Every morning in Africa a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed.