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Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. It doe not matter whether you re a lion or a gazelle. When the sun comes up you d better be running. Anonymous. If you truly want success in sales your results will be directly proportional to the actions that you take. You can starve to death because of no sales or you can be eaten by your competition. The second letter is S. If A sets the tone S reinforces the action by being simple. Many sales professionals have a tendency to turn the sales process into a complex convoluted monologue.
This it one of the letters you can send the owner of the property that you are interested in. This letter could look something like this: "I notice you own this land in Cook County. I m very interested in purchasing it. I ll pay cash. Get rid of the burden of property ownership and contact me." The advantage of using this type of letter that it has proven to get the highest response rate of all the letters that I have prepared in the my experience. This simple letter does not say a whole lot. It just peaks the person s interest. After sending this letter the seller may just immediately call you and you can begin discussions regarding your purchase.
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There are millions of Americans in the same situation as you. Most people just assume that they are stuck on the list and can t do anything to get off the list. Nothing could be further from the truth! With a few minutes of work you can get off the list (or at least clean your report up so that you can open a new bank account!). The key to this technique is to rely on some rules in the "Fair Credit Reporting Act" (or "FCRA") -- the U.S. law that governs how credit reporting agencies (like Chex Systems) are supposed to act. The FCRA allows you to dispute all incomplete or inaccurate information in your consumer report.
You will immediately put yourself ahead of your competitors. Ask any successful business owner what the most powerful sales techniques they every learned is and chances are that many of them will tell you that their business wasn t truly successful before they learned how to write a sales letter. You may wonder how a simple letter can have such an impact on the success of a business but this simple business technique is one of the most effective ways to reach new customers. In order to understand why a sales letter works so well you must understand what a good sales letter will do in the hands of a reader.