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By taking advantage of the positive effects of a sales letter you can see an increase in your overall profitability from the increased sales produced by a minimal effort. You get business inquiries and you hold business meetings and people ask for price quotes but nothing happens after that. This is when you need to write follow up sales letters. Though it is a simple letter that will take a few minutes for you to write the benefits it could bring about are great. When the need arises it is common for most people to ask you for a price quote or they will meet you and make a business meeting to get all the details of your services or your products you have for sale but after some time everything is forgotten and you never hear of the customer after that.
For it sets the tone of this sales coaching tip that being action. Without action your goal to increase sales will simply not happen. You cannot wish or hope for sales. You as the sales professional must take action from finding those potential prospects to qualifying them to securing their commitment to delivering the sales and to conducting the follow-up. So much in sales is dependent upon action. There is a favorite little story that I share with all of my clients including my sales coaching ones. Every morning in Africa a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed.
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The important thing to remember is that next dealer to whom he talks to next will do the same thing as you did; hence to add value to your conversation you write to him giving more details and it might do the trick to grab the business for you. Even if he didn t ask for more details on your product or the service provide him with all the detail you think will be useful to him so that there will be no doubts left in his mind. There are occasions that customers come to you and make discussions and agree to make purchases or to get services from you and then go silent. You are quite sure that they will come back to you as they have made the commitment with you but still don t be complacent. Write to him and ask him what you can do to help him or you can make your own suggestion on how you can help him.