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Tell your reader why they should trust your company to deliver on its promises. * Addresses a need or desire - Customers want to know how their life will be made better by giving you their business. By discussing common issues that can be affected by the purchase of your product or service you can appeal to a broad audience and leave them feeling the need to buy from you. * Instructs readers in how to react - People need to know what to do next to take advantage of the offers that you have given them. Leaving them with a specific call to action instructions on what to do next and a specific time frame within which to react will get them moving and land even more sales for your company.
In this case you must accept part of the blame as you also have not made any effort from your part to hold on to the deal. You must never stay idle. Let one week pass for the customer to evaluate the offers. If you don t hear from him write to him telling him of the merits of buying from you and the discounts he will be entitled and so on. If yours is a service write to him explaining him why he should secure your services. Sometimes your letter might give him the jerk necessary to wake him up and you will become a winner. Sometimes it so happens that customers call you to get details of your products or services and you end up the conversation thinking that you have convinced the customer to purchase from you.
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You could also end the paragraph with a one line sentence stating a key experience or two that reinforces the bullet pointed skills or proficiencies. - Paragraph four: This is the money shot. This is where you ask the reader to contact you immediately. You do not need to write anything fancy just state "please contact me immediately to further discuss how we may be able to benefit each other." The letter is short it is to the point and it answers the three questions. My third advice is to proceed with confidence. Sending the cover letter overnight and directly asking for action is acting with confidence.