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Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. It doe not matter whether you re a lion or a gazelle. When the sun comes up you d better be running. Anonymous. If you truly want success in sales your results will be directly proportional to the actions that you take. You can starve to death because of no sales or you can be eaten by your competition. The second letter is S. If A sets the tone S reinforces the action by being simple. Many sales professionals have a tendency to turn the sales process into a complex convoluted monologue.
At least keep in touch with him before he forgets it and go to another dealer. If you must send it to a "To Whom It May Concern " do not bother and do not waste your time. - Paragraph one: It should be a simple one line sentence that says "I understand you are looking for a program director " or "your opening for a sales representative caught my eye." It is a simple and to the point opening paragraph. - Paragraph two: Again you need no more than two sentences stating to the effect "Because of the remarkable match between your needs and my talents I have sent you my enclosed resume via overnight delivery." - Paragraph three: You should briefly state to the effect "As you can see I am skilled (or proficient) in:" and then bullet point three key skills from your resume.
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In this case you must accept part of the blame as you also have not made any effort from your part to hold on to the deal. You must never stay idle. Let one week pass for the customer to evaluate the offers. If you don t hear from him write to him telling him of the merits of buying from you and the discounts he will be entitled and so on. If yours is a service write to him explaining him why he should secure your services. Sometimes your letter might give him the jerk necessary to wake him up and you will become a winner. Sometimes it so happens that customers call you to get details of your products or services and you end up the conversation thinking that you have convinced the customer to purchase from you.
As the old adage goes To Thine Own Self Be True. People can spot a phony especially in sales. You must knowingly be authentic in all of your actions. When you put these 3 letters together A S K they spell ASK. When you learn to ASK you will increase sales. From my experience in business coaching training arena this is probably the easiest way to increase sales and one of the weakest sales skills that I have observed in sales professionals. Take some time to hone this sales skill and see your goal to increase sales quickly materialize. Fix Your Report and Get Back to Banking! Stuck on Chex Systems list? Can t get a bank account? You are not alone.