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Compose your article in your favorite word processor; 500-1000 words is an optimal length. Before you begin set the font to Courier 10 point. This should force your word processor to use plain text characters for quotes rather than smart quotes and other characters that may cause problems. Allow your typing to wrap naturally. Press the Enter key twice between paragraphs or other important blocks of text. Avoid using double quotation marks. Instead opt for single quotes [ ]. Utilize your word processor s spell-check and grammar features and check everything meticulously once your article is ready for submission.
PHP designers who create their own template systems should be concerned about how their choices affect the website s position in search engines. Below is a discussion of three types of systems their impact on search ranking and a recommendation for the best approach. Webpage as a CGI Argument In this architecture one PHP script contains the entire template and plugs in content from a file it reads in - getting the file name from a CGI parameter. These types of systems are not only prone to security problems (as users can modify the path argument to retrieve arbitrary files) but are also ineffective for search engine optimization.
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And this area includes the title and meta-tags. One workaround for this type of system is to code the top template page to check which file it is being called from and to substitute a suitable pre-coded title. Although effective such a system is cumbersome to maintain as each new page that is published warrants a new title and meta-tag entry in this secondary system. Body-Only Includes The ideal PHP templating system will permit content producers to enjoy the reusability of templates while maintaining unique titles and metadata for each page with ease.
This can result in search engines lowering the importance of individual content pages relative to the template script - which is often not the desired result. The other weakness of this approach is that having individual pages set up as CGI arguments makes site metrics harder to track as statistics often show a visit to a specific page as a visit to the general template script. The popular web statistics packages AWstats and Webalizer are most affected by this. However this type of templating system is popular and successfully used in the world of e-commerce.