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Template as an Include In this architecture each page on the website has its own filename with a .php extension. The top and bottom portions of the template are stored in separate files that are included (using include_once() ) by each content file. This technique increases the importance of the page with search engines as each page is its own standalone page rather than a CGI argument. This type of template system also makes it simple to track page views through regular website statistics software. On the other hand this type of template system still has the weakness of having one title and one set of meta-tags for the entire site.
Important factors to consider when developing a template solution are: relevant titles tied to content relevant meta-tags standalone files and ease of statistics tracking. The popular approaches of page-as-an-argument and template-as-an-include do not effectively provide these functions. Including template information after the body tag and keeping headers intact is the best way to ensure that sites are optimized for search engines - and this is why you should consider using the Body-Only Includes model during your next project. You probably know that submitting articles can boost your website s popularity in search engines.
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Compose your article in your favorite word processor; 500-1000 words is an optimal length. Before you begin set the font to Courier 10 point. This should force your word processor to use plain text characters for quotes rather than smart quotes and other characters that may cause problems. Allow your typing to wrap naturally. Press the Enter key twice between paragraphs or other important blocks of text. Avoid using double quotation marks. Instead opt for single quotes [ ]. Utilize your word processor s spell-check and grammar features and check everything meticulously once your article is ready for submission.
There are two other detrimental SEO effects this type of system has. The first is that each unique page is viewed as an aspect of the template script rather than as a unique standalone page. This can result in search engines lowering the importance of individual content pages relative to the template script - which is often not the desired result. The other weakness of this approach is that having individual pages set up as CGI arguments makes site metrics harder to track as statistics often show a visit to a specific page as a visit to the general template script.