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So when you are writing this type of letter even if it s the first time you are writing the seller you will be including a price that you are offering them for their tax delinquent property. You might think that this is an unusual idea. The main reason is it would require you to do a fair amount of research on these properties. If you are sending out 500 letters you need to state a price for each and every single one of those properties. A price you are willing to offer for each and every single one of these properties. This may take a lot of work and time.
It s also an opportunity to give them a sneak preview of what s to come from you in the New Year i.e. new programs services or even what things you re most looking forward to such as a new training to hone your expertise. It is essentially to show people you are succeeding. It is also a way for you to take time to acknowledge your success in the past year. Presentation Helps First get the paper. Use your letterhead or if you are really in the holiday spirit go to an office supply store and pick up a packet of holiday print paper of your choice.
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They are so busy spewing price proposal and product that they forget to keep the communication simple. The end result is that they turn off their prospects before turning them on. Simple does not mean stupid. People buy from people they trust and believe. When you have a simple and clear message people will listen to you provided you employ the third and final letter of K. K is just as critical as A and S. You must know when to take action and know how to keep the message simple. To know suggests that you must have a keen awareness of the sales process and the psychology of selling. Finally you must know yourself.
For it sets the tone of this sales coaching tip that being action. Without action your goal to increase sales will simply not happen. You cannot wish or hope for sales. You as the sales professional must take action from finding those potential prospects to qualifying them to securing their commitment to delivering the sales and to conducting the follow-up. So much in sales is dependent upon action. There is a favorite little story that I share with all of my clients including my sales coaching ones. Every morning in Africa a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed.