Sales Cover Letter
Your first order of business should be to make use of the white space at the top of the letter. Most sample cover letters have a lot of space at the top but this doesn t mean that you should do the same. You can use a headline on your cover letter just like copywriters do with sales letters in order to make you stand out. Adding a headline is a unique feature that very few people are using. If you want to add a headline simply think of the most pressing issue that a hiring manager has right now and address it. For example you can use something like "Do you need a reliable person in accounts payable?" or "Are you looking for an experienced elementary teacher?" Keep the focus of the headline on them and it will add pizzazz.
Remember your cover letter is a sales letter and the product that its selling is you! Submitting a cover letters that you haven t written yourself will get you nowhere because it will be blatantly obvious that it s a form letter that you ve just tweaked a bit. So what should you do with those sample cover letters then if not copy them? Use them as inspiration. Use them to give your brain a jump start when writing your own cover letter. If a phrase sticks out at you as being very effective then use it. Just don t treat the sample as a template to copy. You re far better off understanding what goes into a good cover letter yourself so that you can write your own winning cover letter than you are just copying someone else s that you hope is good.
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The Purpose of the Sample Cover Letter The purpose is to make the employer want to know more about you to feel the need to meet you in person and discuss the job opening to get you an interview! A covering letter is really only meant to provide you with the inspiration to create your own. A cut and pasted sample resume cover letter will not highlight your unique skills and experience. In fact a sample simply inserted with your name and address can have the appearance of a canned letter. Prospective employers can spot a cut and pasted cover letter and it often ends up in the trash instead of the call for an interview stack.
First of all you should choose sample letters that give off the correct aura of neatness and professionalism. The document should read in such a way that it makes you appear diligent careful and resourceful. Do not send a generic cover letter as this would not allow you to be seen in such a positive light. When checking out templates and samples do not focus solely on the language of the text presentation is also important. You should use a black font and a style that gives off the right image for example Times New Roman or Ariel never use comic style fonts unless you are applying for a basic position.