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For it sets the tone of this sales coaching tip that being action. Without action your goal to increase sales will simply not happen. You cannot wish or hope for sales. You as the sales professional must take action from finding those potential prospects to qualifying them to securing their commitment to delivering the sales and to conducting the follow-up. So much in sales is dependent upon action. There is a favorite little story that I share with all of my clients including my sales coaching ones. Every morning in Africa a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed.
It s also an opportunity to give them a sneak preview of what s to come from you in the New Year i.e. new programs services or even what things you re most looking forward to such as a new training to hone your expertise. It is essentially to show people you are succeeding. It is also a way for you to take time to acknowledge your success in the past year. Presentation Helps First get the paper. Use your letterhead or if you are really in the holiday spirit go to an office supply store and pick up a packet of holiday print paper of your choice.
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The important thing to remember is that next dealer to whom he talks to next will do the same thing as you did; hence to add value to your conversation you write to him giving more details and it might do the trick to grab the business for you. Even if he didn t ask for more details on your product or the service provide him with all the detail you think will be useful to him so that there will be no doubts left in his mind. There are occasions that customers come to you and make discussions and agree to make purchases or to get services from you and then go silent. You are quite sure that they will come back to you as they have made the commitment with you but still don t be complacent. Write to him and ask him what you can do to help him or you can make your own suggestion on how you can help him.
More so if the properties you are interested in were clustered in a subdivision or in gated communities. You need to do a comprehensive research when you use this 2nd type of letter. One of the most important things you would need to find out is how much the properties in that area generally sell for. Once you have figured out a fair price to offer to the seller then you have to remember to attach a sale agreement type of document to this letter.. So what you are sending them are two separate documents stuffed in one envelope. The first page will be your letter of intent to buy with the price you are offering for their property.