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If yours is a service write to him explaining him why he should secure your services. Sometimes your letter might give him the jerk necessary to wake him up and you will become a winner. Sometimes it so happens that customers call you to get details of your products or services and you end up the conversation thinking that you have convinced the customer to purchase from you. The important thing to remember is that next dealer to whom he talks to next will do the same thing as you did; hence to add value to your conversation you write to him giving more details and it might do the trick to grab the business for you. Even if he didn t ask for more details on your product or the service provide him with all the detail you think will be useful to him so that there will be no doubts left in his mind. There are occasions that customers come to you and make discussions and agree to make purchases or to get services from you and then go silent. You are quite sure that they will come back to you as they have made the commitment with you but still don t be complacent. Write to him and ask him what you can do to help him or you can make your own suggestion on how you can help him. At least keep in touch with him before he forgets it and go to another dealer.
So when you are writing this type of letter even if it s the first time you are writing the seller you will be including a price that you are offering them for their tax delinquent property. You might think that this is an unusual idea. The main reason is it would require you to do a fair amount of research on these properties. If you are sending out 500 letters you need to state a price for each and every single one of those properties. A price you are willing to offer for each and every single one of these properties. This may take a lot of work and time.
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It will also state an introduction to the attached document prompting them to reply if they are interested in entertaining your offer. That would be the second page of your mailer. This is the sale agreement you will send them. The property details should also be stated in this sale agreement. This will let them know which property you are really referring to and if they end up returning this document to you you know it s a sure deal. The simple letter just states your intention to buy their tax delinquent property but I want to call this 2nd type of letter the simple letter with an edge.