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You will immediately put yourself ahead of your competitors. Ask any successful business owner what the most powerful sales techniques they every learned is and chances are that many of them will tell you that their business wasn t truly successful before they learned how to write a sales letter. You may wonder how a simple letter can have such an impact on the success of a business but this simple business technique is one of the most effective ways to reach new customers. In order to understand why a sales letter works so well you must understand what a good sales letter will do in the hands of a reader.
The important thing to remember is that next dealer to whom he talks to next will do the same thing as you did; hence to add value to your conversation you write to him giving more details and it might do the trick to grab the business for you. Even if he didn t ask for more details on your product or the service provide him with all the detail you think will be useful to him so that there will be no doubts left in his mind. There are occasions that customers come to you and make discussions and agree to make purchases or to get services from you and then go silent. You are quite sure that they will come back to you as they have made the commitment with you but still don t be complacent. Write to him and ask him what you can do to help him or you can make your own suggestion on how you can help him.
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Or if you are more of a techie you can easily create an email adding free holiday icons or embedding your company logo into an e-letter you are creating. However I find hard copy letters of this sort work best. Let us talk about what constitutes a good cover letter. Check any ezine site and you will find hundreds of articles on how to write a good and compelling cover letter. Yet based on the hundreds more articles of cover letters to be written including this one I have concluded there are still some questions on how to write a good cover letter. First let us understand that it is in essence a simple letter that answers three questions: 1. Why are you writing? 2. Why should the reader care? 3. What do you want the reader to do? Think about those three questions and ask yourself "how complicated can this letter be?" My first advice is not to make this any more complicated than it is or is not.