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This article is intended for PHP web developers who create template systems for consistently presenting website content. PHP designers who create their own template systems should be concerned about how their choices affect the website s position in search engines. Below is a discussion of three types of systems their impact on search ranking and a recommendation for the best approach. Webpage as a CGI Argument In this architecture one PHP script contains the entire template and plugs in content from a file it reads in - getting the file name from a CGI parameter.
Important factors to consider when developing a template solution are: relevant titles tied to content relevant meta-tags standalone files and ease of statistics tracking. The popular approaches of page-as-an-argument and template-as-an-include do not effectively provide these functions. Including template information after the body tag and keeping headers intact is the best way to ensure that sites are optimized for search engines - and this is why you should consider using the Body-Only Includes model during your next project. You probably know that submitting articles can boost your website s popularity in search engines.
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These types of systems are not only prone to security problems (as users can modify the path argument to retrieve arbitrary files) but are also ineffective for search engine optimization. This particular design does not allow for titles and keyword/description meta-tags to be associated with individual pages. This is because the header portion of the template includes the section within it and only allows for one site-wide title and set of meta-tags. Titles are one of the most important page elements and having one title - unrelated to the actual content retrieved - results in a lower rank in search engines.
However submitting to multiple article sites can be a daunting task. Directories expect different types of formatting. They allow variable numbers of characters in titles and they may restrict links to as few as 1 - or they may permit several. Whether you use article submission software or submit your articles manually there are some advance preparations that will make your job much easier. Of course before you submit you must write an article. At the bottom of this page is a handy text template. Although the character counts in the template given here are less than indicated there is a link in the resource box to an online template with correct parameters. Compose your article in your favorite word processor; 500-1000 words is an optimal length.