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Sure they provide a faster and quicker way to create a cover letter but it will be so difficult to let the hiring manager see that you are so much more than those strangely familiar words and the hacked phrases. If you use a free sample cover letter for customer service jobs your letter could come across as highly impersonal without concern for details - two elements that spell disaster for customer service. So if your potential employer can t see any potential customer service mark in your cover letter why should they bother looking for it in you? There s nothing wrong with using free sample cover letters and in fact many have used them in the past to varying results.
However the reason is because cover letters essentially sell your resume. The resume tells the employer who you are and the letter tells them why they should hire you. Your letter needs to be very personal and stock samples often won t do the trick. If you really want to make a cover letter that is going to produce some serious results (and who doesn t?) then you need to apply some simple marketing strategies to writing it. Don t let your eyes glaze over just yet - these are really simple strategies I m talking about! Things like using testimonials and postscripts (P.S.) are incredibly powerful and are only two of the many different ways you can give your cover letter a tremendous boost.
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What I mean is show the hiring manager how much you understand about her and her needs. You re in a similar industry after all. Point out the parallels - explicitly. "Last year we were so overworked four accountants took early retirement. How about your staff?" After you ve established some identification with the recruiter show her what you can do for her. "Well while we couldn t stop them from leaving I could do this... and a surprising thing happened. Of course we d need to talk about how that translates from government to a private firm." Now you re the trusted advisor instead of one more applicant begging for a job.