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If you can craft a document that includes all of these features you can see the same level of success as some of the top companies using marketing letters to reach their target audience. * Grabs the attention of the reader - Powerful words and thought-provoking text will draw in your audience and keep them interested in what you have to say. Keeping your readers engaged is one of the most important factors in the success of your letter campaign. * Builds the credibility of your business - Use testimonials from customers and provide readers with a brief history of your company or product including any awards or accolades received. Tell your reader why they should trust your company to deliver on its promises. * Addresses a need or desire - Customers want to know how their life will be made better by giving you their business.
If you must send it to a "To Whom It May Concern " do not bother and do not waste your time. - Paragraph one: It should be a simple one line sentence that says "I understand you are looking for a program director " or "your opening for a sales representative caught my eye." It is a simple and to the point opening paragraph. - Paragraph two: Again you need no more than two sentences stating to the effect "Because of the remarkable match between your needs and my talents I have sent you my enclosed resume via overnight delivery." - Paragraph three: You should briefly state to the effect "As you can see I am skilled (or proficient) in:" and then bullet point three key skills from your resume.
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They are so busy spewing price proposal and product that they forget to keep the communication simple. The end result is that they turn off their prospects before turning them on. Simple does not mean stupid. People buy from people they trust and believe. When you have a simple and clear message people will listen to you provided you employ the third and final letter of K. K is just as critical as A and S. You must know when to take action and know how to keep the message simple. To know suggests that you must have a keen awareness of the sales process and the psychology of selling. Finally you must know yourself.
These people not only can speak well of us and the services we have to offer they WANT us to succeed. Some even have a vested interest in it. Yet for reasons too numerous to mention we consistently forget to involve them in our business building efforts. When was the last time you concertedly tapped this resource? Do your friends family and associates know about the progress you ve made in the past in year in your business? Now is the perfect time to reconnect. A twist on those around-the-holidays update letters we get from relatives: Write a warm and soulful letter to your network of friends family and associates to help expand your opportunities ... as you spread a little holiday cheer. The purpose is to create connection share information about what you re doing and show your network that you re still in the game.