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This article is intended for PHP web developers who create template systems for consistently presenting website content. PHP designers who create their own template systems should be concerned about how their choices affect the website s position in search engines. Below is a discussion of three types of systems their impact on search ranking and a recommendation for the best approach. Webpage as a CGI Argument In this architecture one PHP script contains the entire template and plugs in content from a file it reads in - getting the file name from a CGI parameter.
However submitting to multiple article sites can be a daunting task. Directories expect different types of formatting. They allow variable numbers of characters in titles and they may restrict links to as few as 1 - or they may permit several. Whether you use article submission software or submit your articles manually there are some advance preparations that will make your job much easier. Of course before you submit you must write an article. At the bottom of this page is a handy text template. Although the character counts in the template given here are less than indicated there is a link in the resource box to an online template with correct parameters.
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The system that meets all of these SEO needs is a "body-only include" system: a system where each php content page includes the top and bottom portions of the template (as in the previous approach) but only includes the elements below the body tag. This translates into a document that has its own html head title and meta tags has an include_once() statement which is called at the top of the body element and includes the top portion of the template has the content and an include for the footer portion of the template. Such a system allows for individual editing of the title and meta-information during the creation of documents and solves the problems that both of the aforementioned systems face.
The popular web statistics packages AWstats and Webalizer are most affected by this. However this type of templating system is popular and successfully used in the world of e-commerce. In such systems product information is stored in a database and is inserted into the template when a product is requested by its code. This means that both a unique title and a set of meta-tags can be stored alongside the product data (or generated on the fly) and inserted into the global template effectively. The only detrimental effects that remain are the latter mentioned two and are usually an acceptable tradeoff for the increased ease of administration that a database-driven system provides.