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Having said that if you are among the writing challenged then go get help. Use a template; use a writing service; or buy software and do it yourself. But do not shortchange yourself by sending a poorly written cover letter. If you are going to send a resume then you must send a well written cover letter. This is non-negotiable. But let us assume you are not writing challenged which allows us to clear the first hurdle. The second hurdle is also my second advice which is "keep it simple and keep it direct." What we want to avoid is statement like "My diverse background of leadership and success would be a great compliment to your philosophy of ensuring excellence in service to each shareholder while building a solid foundation for developing and nurturing a team of proactive and motivated subordinate leaders." That statement is complete fluff. So here is what I believe should go in a cover letter: - Heading and address: It must be to a live human being by name.
For it sets the tone of this sales coaching tip that being action. Without action your goal to increase sales will simply not happen. You cannot wish or hope for sales. You as the sales professional must take action from finding those potential prospects to qualifying them to securing their commitment to delivering the sales and to conducting the follow-up. So much in sales is dependent upon action. There is a favorite little story that I share with all of my clients including my sales coaching ones. Every morning in Africa a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed.
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This it one of the letters you can send the owner of the property that you are interested in. This letter could look something like this: "I notice you own this land in Cook County. I m very interested in purchasing it. I ll pay cash. Get rid of the burden of property ownership and contact me." The advantage of using this type of letter that it has proven to get the highest response rate of all the letters that I have prepared in the my experience. This simple letter does not say a whole lot. It just peaks the person s interest. After sending this letter the seller may just immediately call you and you can begin discussions regarding your purchase.