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Wednesday, December 12th 2018. | Simple Letter

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Or if you are more of a techie you can easily create an email adding free holiday icons or embedding your company logo into an e-letter you are creating. However I find hard copy letters of this sort work best. Let us talk about what constitutes a good cover letter. Check any ezine site and you will find hundreds of articles on how to write a good and compelling cover letter. Yet based on the hundreds more articles of cover letters to be written including this one I have concluded there are still some questions on how to write a good cover letter. First let us understand that it is in essence a simple letter that answers three questions: 1. Why are you writing? 2. Why should the reader care? 3. What do you want the reader to do? Think about those three questions and ask yourself "how complicated can this letter be?" My first advice is not to make this any more complicated than it is or is not.

You will immediately put yourself ahead of your competitors. Ask any successful business owner what the most powerful sales techniques they every learned is and chances are that many of them will tell you that their business wasn t truly successful before they learned how to write a sales letter. You may wonder how a simple letter can have such an impact on the success of a business but this simple business technique is one of the most effective ways to reach new customers. In order to understand why a sales letter works so well you must understand what a good sales letter will do in the hands of a reader.

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Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. It doe not matter whether you re a lion or a gazelle. When the sun comes up you d better be running. Anonymous. If you truly want success in sales your results will be directly proportional to the actions that you take. You can starve to death because of no sales or you can be eaten by your competition. The second letter is S. If A sets the tone S reinforces the action by being simple. Many sales professionals have a tendency to turn the sales process into a complex convoluted monologue.

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