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If you see any strange-looking characters on your screen perform a search and replace and convert them to plain text equivalents. Your title should be kept below 60 characters. The line under TITLE (*in the online template*) including the leading letters contains exactly 60. Although most directories permit more for SEO purposes you should keep your title within this limit. Your title is usually displayed in search engine results. Google will show approximately 68-70 characters. However article sites often precede the title with a word like Articles or Content . This must be added to the character count.
PHP designers who create their own template systems should be concerned about how their choices affect the website s position in search engines. Below is a discussion of three types of systems their impact on search ranking and a recommendation for the best approach. Webpage as a CGI Argument In this architecture one PHP script contains the entire template and plugs in content from a file it reads in - getting the file name from a CGI parameter. These types of systems are not only prone to security problems (as users can modify the path argument to retrieve arbitrary files) but are also ineffective for search engine optimization.
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The system that meets all of these SEO needs is a "body-only include" system: a system where each php content page includes the top and bottom portions of the template (as in the previous approach) but only includes the elements below the body tag. This translates into a document that has its own html head title and meta tags has an include_once() statement which is called at the top of the body element and includes the top portion of the template has the content and an include for the footer portion of the template. Such a system allows for individual editing of the title and meta-information during the creation of documents and solves the problems that both of the aforementioned systems face.
Important factors to consider when developing a template solution are: relevant titles tied to content relevant meta-tags standalone files and ease of statistics tracking. The popular approaches of page-as-an-argument and template-as-an-include do not effectively provide these functions. Including template information after the body tag and keeping headers intact is the best way to ensure that sites are optimized for search engines - and this is why you should consider using the Body-Only Includes model during your next project. You probably know that submitting articles can boost your website s popularity in search engines.