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Tell your reader why they should trust your company to deliver on its promises. * Addresses a need or desire - Customers want to know how their life will be made better by giving you their business. By discussing common issues that can be affected by the purchase of your product or service you can appeal to a broad audience and leave them feeling the need to buy from you. * Instructs readers in how to react - People need to know what to do next to take advantage of the offers that you have given them. Leaving them with a specific call to action instructions on what to do next and a specific time frame within which to react will get them moving and land even more sales for your company.
So when you are writing this type of letter even if it s the first time you are writing the seller you will be including a price that you are offering them for their tax delinquent property. You might think that this is an unusual idea. The main reason is it would require you to do a fair amount of research on these properties. If you are sending out 500 letters you need to state a price for each and every single one of those properties. A price you are willing to offer for each and every single one of these properties. This may take a lot of work and time.
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There are millions of Americans in the same situation as you. Most people just assume that they are stuck on the list and can t do anything to get off the list. Nothing could be further from the truth! With a few minutes of work you can get off the list (or at least clean your report up so that you can open a new bank account!). The key to this technique is to rely on some rules in the "Fair Credit Reporting Act" (or "FCRA") -- the U.S. law that governs how credit reporting agencies (like Chex Systems) are supposed to act. The FCRA allows you to dispute all incomplete or inaccurate information in your consumer report.
You will immediately put yourself ahead of your competitors. Ask any successful business owner what the most powerful sales techniques they every learned is and chances are that many of them will tell you that their business wasn t truly successful before they learned how to write a sales letter. You may wonder how a simple letter can have such an impact on the success of a business but this simple business technique is one of the most effective ways to reach new customers. In order to understand why a sales letter works so well you must understand what a good sales letter will do in the hands of a reader.