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What I mean is show the hiring manager how much you understand about her and her needs. You re in a similar industry after all. Point out the parallels - explicitly. "Last year we were so overworked four accountants took early retirement. How about your staff?" After you ve established some identification with the recruiter show her what you can do for her. "Well while we couldn t stop them from leaving I could do this... and a surprising thing happened. Of course we d need to talk about how that translates from government to a private firm." Now you re the trusted advisor instead of one more applicant begging for a job.
However there are some dangers in doing this... If you have been sending out tons of resumes and not getting interviews you are probably wondering why. After all you have the requisite education and work experience required in the job posting. You are sending in both a resume and cover letter as requested so why aren t you getting any calls for interviews? The answer to this probably lies in the type of content you are sending. A lot of job seekers believe it is quite acceptable to copy and paste a sample and insert their name. There are certainly innumerable sites on the internet that can provide you with cover letter examples; however there are a few things you should consider before you simply cut and paste a sample letter and make it your own.
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They go on line download a sample cover letter make a few changes to it then send in the modified sample cover letter to a potential employer. This is a huge error on their part. The problem is these sample cover letters and templates are generic cookie cutter documents. They were designed to be an example of what a cover letter should look like. They were not meant to be your final product. They do not show what a unique individual you are. They do not showcase your talents and abilities in a way that will differentiate you from the crowd. Worst of all there is nothing about them that will make them appear any different than the cover letters so many other applicants are sending.