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However the reason is because cover letters essentially sell your resume. The resume tells the employer who you are and the letter tells them why they should hire you. Your letter needs to be very personal and stock samples often won t do the trick. If you really want to make a cover letter that is going to produce some serious results (and who doesn t?) then you need to apply some simple marketing strategies to writing it. Don t let your eyes glaze over just yet - these are really simple strategies I m talking about! Things like using testimonials and postscripts (P.S.) are incredibly powerful and are only two of the many different ways you can give your cover letter a tremendous boost.
However there are some dangers in doing this... If you have been sending out tons of resumes and not getting interviews you are probably wondering why. After all you have the requisite education and work experience required in the job posting. You are sending in both a resume and cover letter as requested so why aren t you getting any calls for interviews? The answer to this probably lies in the type of content you are sending. A lot of job seekers believe it is quite acceptable to copy and paste a sample and insert their name. There are certainly innumerable sites on the internet that can provide you with cover letter examples; however there are a few things you should consider before you simply cut and paste a sample letter and make it your own.
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What I mean is show the hiring manager how much you understand about her and her needs. You re in a similar industry after all. Point out the parallels - explicitly. "Last year we were so overworked four accountants took early retirement. How about your staff?" After you ve established some identification with the recruiter show her what you can do for her. "Well while we couldn t stop them from leaving I could do this... and a surprising thing happened. Of course we d need to talk about how that translates from government to a private firm." Now you re the trusted advisor instead of one more applicant begging for a job.