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PHP designers who create their own template systems should be concerned about how their choices affect the website s position in search engines. Below is a discussion of three types of systems their impact on search ranking and a recommendation for the best approach. Webpage as a CGI Argument In this architecture one PHP script contains the entire template and plugs in content from a file it reads in - getting the file name from a CGI parameter. These types of systems are not only prone to security problems (as users can modify the path argument to retrieve arbitrary files) but are also ineffective for search engine optimization.
Knowing what you must do and choosing not to do it is less deadly than thinking that you are doing the right thing when you in fact do not. If you want to make sure that your employees are protected from the dangers of ignorance it would be better that you produce a safety plan. If you are to reduce site accidents with a safety plan you need to make sure that your employees know about it. Safety plans are meant to be discussed not locked safely away in a drawer where no one would be able to read it. Safety in the workplace is all about knowing your place and knowing what to do with it.
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Once you are satisfied with the title delete the first line of the template if you wish. If suitable you can utilize the first paragraph of your article as a summary. Otherwise write an appropriate summary in your word processor - and keep it short. A 250-character count is ideal. Any kid and their grandmother too can make a webpage. There are many "wysiwyg" webpage design applications that let you create a webpage as easy as typing text. But only a few people can create a WEBSITE. The stumbling block is knowing how to link webpages together to form a website.
I find this system the most search-engine friendly because it keeps the title information and the content together - allowing for the presence of relevant unique titles for each page. This system is also the most human friendly as storing the title information in the same file as the page content allows for fast updating and avoids maintaining a second "workaround" system that attempts to match titles to content. Conclusion The types of template system that PHP developers choose to implement for clients sites have a crucial impact on the future search-engine popularity of the client s webpages.