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They are so busy spewing price proposal and product that they forget to keep the communication simple. The end result is that they turn off their prospects before turning them on. Simple does not mean stupid. People buy from people they trust and believe. When you have a simple and clear message people will listen to you provided you employ the third and final letter of K. K is just as critical as A and S. You must know when to take action and know how to keep the message simple. To know suggests that you must have a keen awareness of the sales process and the psychology of selling. Finally you must know yourself.
It s also an opportunity to give them a sneak preview of what s to come from you in the New Year i.e. new programs services or even what things you re most looking forward to such as a new training to hone your expertise. It is essentially to show people you are succeeding. It is also a way for you to take time to acknowledge your success in the past year. Presentation Helps First get the paper. Use your letterhead or if you are really in the holiday spirit go to an office supply store and pick up a packet of holiday print paper of your choice.
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So when you are writing this type of letter even if it s the first time you are writing the seller you will be including a price that you are offering them for their tax delinquent property. You might think that this is an unusual idea. The main reason is it would require you to do a fair amount of research on these properties. If you are sending out 500 letters you need to state a price for each and every single one of those properties. A price you are willing to offer for each and every single one of these properties. This may take a lot of work and time.
If yours is a service write to him explaining him why he should secure your services. Sometimes your letter might give him the jerk necessary to wake him up and you will become a winner. Sometimes it so happens that customers call you to get details of your products or services and you end up the conversation thinking that you have convinced the customer to purchase from you. The important thing to remember is that next dealer to whom he talks to next will do the same thing as you did; hence to add value to your conversation you write to him giving more details and it might do the trick to grab the business for you. Even if he didn t ask for more details on your product or the service provide him with all the detail you think will be useful to him so that there will be no doubts left in his mind. There are occasions that customers come to you and make discussions and agree to make purchases or to get services from you and then go silent. You are quite sure that they will come back to you as they have made the commitment with you but still don t be complacent. Write to him and ask him what you can do to help him or you can make your own suggestion on how you can help him. At least keep in touch with him before he forgets it and go to another dealer.