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Or if you are more of a techie you can easily create an email adding free holiday icons or embedding your company logo into an e-letter you are creating. However I find hard copy letters of this sort work best. Let us talk about what constitutes a good cover letter. Check any ezine site and you will find hundreds of articles on how to write a good and compelling cover letter. Yet based on the hundreds more articles of cover letters to be written including this one I have concluded there are still some questions on how to write a good cover letter. First let us understand that it is in essence a simple letter that answers three questions: 1. Why are you writing? 2. Why should the reader care? 3. What do you want the reader to do? Think about those three questions and ask yourself "how complicated can this letter be?" My first advice is not to make this any more complicated than it is or is not.
In 30 days or so you may be off the Chex Systems list or at least have a cleaned up report that will allow you to open a new bank account! The second letter shown below is an example of how a final letter might look. This might help give you some ideas on how your letter should look. A title like this tends to turn one s thoughts to bank accounts or inventory or some other form of physical riches. However each of us has a network of abundance that we regularly overlook. Just like post-its placed near computer screens born to remind us of what we already know about ourselves so does our network of friends family and associates.
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For it sets the tone of this sales coaching tip that being action. Without action your goal to increase sales will simply not happen. You cannot wish or hope for sales. You as the sales professional must take action from finding those potential prospects to qualifying them to securing their commitment to delivering the sales and to conducting the follow-up. So much in sales is dependent upon action. There is a favorite little story that I share with all of my clients including my sales coaching ones. Every morning in Africa a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed.