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The popular web statistics packages AWstats and Webalizer are most affected by this. However this type of templating system is popular and successfully used in the world of e-commerce. In such systems product information is stored in a database and is inserted into the template when a product is requested by its code. This means that both a unique title and a set of meta-tags can be stored alongside the product data (or generated on the fly) and inserted into the global template effectively. The only detrimental effects that remain are the latter mentioned two and are usually an acceptable tradeoff for the increased ease of administration that a database-driven system provides.
These types of systems are not only prone to security problems (as users can modify the path argument to retrieve arbitrary files) but are also ineffective for search engine optimization. This particular design does not allow for titles and keyword/description meta-tags to be associated with individual pages. This is because the header portion of the template includes the section within it and only allows for one site-wide title and set of meta-tags. Titles are one of the most important page elements and having one title - unrelated to the actual content retrieved - results in a lower rank in search engines.
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The system that meets all of these SEO needs is a "body-only include" system: a system where each php content page includes the top and bottom portions of the template (as in the previous approach) but only includes the elements below the body tag. This translates into a document that has its own html head title and meta tags has an include_once() statement which is called at the top of the body element and includes the top portion of the template has the content and an include for the footer portion of the template. Such a system allows for individual editing of the title and meta-information during the creation of documents and solves the problems that both of the aforementioned systems face.
Important factors to consider when developing a template solution are: relevant titles tied to content relevant meta-tags standalone files and ease of statistics tracking. The popular approaches of page-as-an-argument and template-as-an-include do not effectively provide these functions. Including template information after the body tag and keeping headers intact is the best way to ensure that sites are optimized for search engines - and this is why you should consider using the Body-Only Includes model during your next project. You probably know that submitting articles can boost your website s popularity in search engines.