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In such systems product information is stored in a database and is inserted into the template when a product is requested by its code. This means that both a unique title and a set of meta-tags can be stored alongside the product data (or generated on the fly) and inserted into the global template effectively. The only detrimental effects that remain are the latter mentioned two and are usually an acceptable tradeoff for the increased ease of administration that a database-driven system provides. Template as an Include In this architecture each page on the website has its own filename with a .php extension.
The system that meets all of these SEO needs is a "body-only include" system: a system where each php content page includes the top and bottom portions of the template (as in the previous approach) but only includes the elements below the body tag. This translates into a document that has its own html head title and meta tags has an include_once() statement which is called at the top of the body element and includes the top portion of the template has the content and an include for the footer portion of the template. Such a system allows for individual editing of the title and meta-information during the creation of documents and solves the problems that both of the aforementioned systems face.
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I find this system the most search-engine friendly because it keeps the title information and the content together - allowing for the presence of relevant unique titles for each page. This system is also the most human friendly as storing the title information in the same file as the page content allows for fast updating and avoids maintaining a second "workaround" system that attempts to match titles to content. Conclusion The types of template system that PHP developers choose to implement for clients sites have a crucial impact on the future search-engine popularity of the client s webpages.
This can result in search engines lowering the importance of individual content pages relative to the template script - which is often not the desired result. The other weakness of this approach is that having individual pages set up as CGI arguments makes site metrics harder to track as statistics often show a visit to a specific page as a visit to the general template script. The popular web statistics packages AWstats and Webalizer are most affected by this. However this type of templating system is popular and successfully used in the world of e-commerce.